A Bit About me
Most of my work lives inside enterprise platforms, fintech products, and operationally dense systems. Places where the difference between a good design and a frustrating one isn't aesthetic, it's whether someone can do their job under real pressure. I don't just design screens. I own the problem, shape the direction, and see it through to handoff.
What I bring beyond structure is motion. I use animation not as decoration but as a communication layer, to confirm actions, guide attention, and make complex systems feel approachable. I've independently produced 30+ motion explainers and product storytelling videos that turned 40-minute stakeholder walkthroughs into 3-minute narratives people actually watched. If a transition is hard to animate, it's probably hard to understand. That's the test I run on every screen.
I'm across the project from the first research conversation, not brought in when screens are needed. I work with PMs to shape what we're actually solving, with engineers to understand what's buildable, and with stakeholders to frame what success looks like. By the time I'm designing, the direction is already owned.
it's me
I've designed across enterprise AI platforms, fintech, gaming, and edtech. Each domain taught me something different about how people actually use products under pressure. I bring that cross-domain perspective into every project: what works in fintech for trust, what works in gaming for engagement, what works in enterprise for clarity.
What drives my work
Starting with why, not what
Before I open Figma, I ask a different question than the one I'm handed. Not what should this screen do, but why are people struggling here in the first place. The best design work I've done started by questioning the brief and finding a sharper problem underneath it.
think first, draw later.
no perfect world here!
Designing for real constraints
The best work I've shipped happened under real pressure. Condensed timelines, legacy systems, shifting briefs. That's not a complaint, it's the job. Over 9+ years I've built judgment: knowing when to hold out for the right solution and when to ship something that moves things forward and revisit it next sprint.
Collaboration over hero design
I don't show up at the end with a finished design. I pull engineers, PMs, and researchers into the process early, not to present to them, but to find better ideas together. The work I'm proudest of came from someone flagging something I'd missed, or a developer suggesting a simpler path I hadn't considered.
we, not me.
details build trust.
Making the invisible visible
This is where UX and motion design meet for me. The micro-interaction that confirms an action, the loading state that keeps anxiety low, the transition that shows exactly where you came from. These are invisible when they're right and infuriating when they're not. I design them deliberately because they're the difference between a product that feels trusted and one that just looks finished.
WHAT DRIVES MY WORK
Timeline
Applied Materials - Lead II UX Designer
(via UST Gobal) Led UX strategy and design across 9 AI and data platform products, owning full end-to-end delivery from discovery through to shipped interfaces used by global engineering teams. Got into product roadmap conversations early, worked alongside product owners to flag UX risks, pushed back when research was being skipped, and made sure design was shaping the backlog rather than just responding to it. Ran design critique sessions across the team where decisions got questioned and inconsistencies were caught before they shipped. Over time this became part of how the team worked, not a one-off. Built alignment across product, engineering, and business stakeholders before decisions got locked, staying in the right conversations early so fewer things had to be undone during build. Mentored junior designers one-on-one, helping them move from executing tasks to understanding the reasoning behind decisions. Set up shared review rhythms and component standards the team could sustain. Ran discovery workshops and design sprint sessions with cross-functional teams to align on problem framing, surface edge cases early, and keep engineering and product moving in the same direction from the start. Actively participated in the hiring process for UX designers, reviewing portfolios, conducting design interviews, and helping define what good looks like for the team. Maintained and scaled the design system across 9 products, keeping interaction patterns, components, and documentation consistent as the portfolio kept growing. Led the motion communication output across the team, overseeing scripting direction, storyboard reviews, and final delivery of 20+ product explainer and stakeholder presentation videos, cutting 40-minute technical walkthroughs to under 3 minutes for client-facing presentations. Tools: Figma, Miro, After Effects, Illustrator, Photoshop, Premiere Pro, Audition Projects : Applied GPT, PDC, Libra, DDR, Falcon, AGS, SARA, KBS, Sensor Division Index, RMS, PDC, MY HR, Knowledge Base Search(KBS ), LIBRA)
June 2022 - Current
Applied Materials - Lead UX Designer
(via SA Technologies) Joined as the sole UX designer with no existing design foundation, built the UX practice from zero to one across 5 enterprise AI-driven industrial platforms, owning discovery, user flows, information architecture, wireframes, and high-fidelity UI for complex operational workflows. Produced 10+ product explainer videos independently, scripting, animating, and delivering them from scratch, establishing a motion communication approach that was later adopted and scaled across the broader Applied Materials product portfolio. Created north star product visions for Enlight Optical Inspection, Pick Path Packing, and Package Optimisation, translating business requirements into clear design direction. Built foundational design system components including reusable UI patterns, interaction standards, and component documentation, establishing a scalable base for the growing product suite. Defined success criteria and design goals for each platform at project kickoff, tracking progress against usability, adoption, and stakeholder satisfaction benchmarks throughout delivery. Developed micro-interactions and Lottie animations to improve usability and product engagement across Traditional AI platforms. Collaborated with product managers, engineers, and senior stakeholders to shape UX direction and product storytelling. Tools: Figma, Miro, After Effects, Illustrator, Photoshop, Premiere Pro, Audition Projects : Enlight Optical Inspection, Pick Path Packing, Package Optimisation, DDR, Image Search
June 2022 - Dec 2023
Paytm Money - Senior Interaction Designer
Designed the first-time investor onboarding experience for Paytm Money, a SEBI-regulated investment platform with 21M+ registered users, covering account creation, KYC flows, risk profiling, and product discovery across Stocks, Mutual Funds, F&O, NPS, and IPOs. Owned the home dashboard and investment journey flows, making complex financial data and multi-step investment decisions easier to navigate for users who were mostly new to digital investing. Built a Lottie animation system of 21+ micro-interactions shipped across product discovery, SIP activation, KYC prompts, and portfolio states, deployed on iOS and Android in both light and dark themes. Mentored junior designers on the Lottie animation system, covering file structure, animation principles, and developer handoff so that motion became a consistent practice across the team. Worked with PMs, developers, and the compliance team to keep every design within regulatory constraints while still making the experience feel genuinely easy to use. Tools: Figma, Lottie, Miro, After Effects, Illustrator
Aug 2021 - May 2022
Scientific Games - Senior Interaction Designer
Worked on 17+ commercially shipped mobile and iPad games, translating physical slot machine experiences into small-screen digital products. The real challenge was preserving the same visual language, gameplay rhythm, and player satisfaction when everything that made a slot exciting had to work on a much smaller screen. Researched target player audiences to understand what drove satisfaction in physical slot play, then used those findings to define interaction principles, feedback timing, and animation behaviour for mobile and iPad. Collaborated with developers, artists, and business stakeholders across each title to get requirements right early, pressure-test constraints, and keep design and build moving in the same direction. Maintained a shared design language including motion standards, interaction rulesets, and animation frameworks across the full portfolio, so every game felt consistent even when multiple titles were in production at the same time. Shipped 17+ game titles including Goldfish Deluxe, Monopoly Hotel Tycoon, Twin Fire Frenzy, and Rich Little Piggies. Designed game interfaces, animation systems, and visual feedback flows combining UI/UX and motion design for intuitive player experiences. Tools: Adobe XD, Photoshop, After Effects, Illustrator, Unity
Dec 2017 - Aug 2021
Byju's - UX Design Associate
Produced 6 educational motion videos transforming complex academic concepts into clear, engaging visual learning experiences. Managed end-to-end production including storyboarding, animation, scene composition, and visual storytelling for curriculum-based modules. Applied motion design principles timing, pacing, transitions, and visual hierarchy to improve learner engagement and content comprehension. Collaborated with content teams and stakeholders to deliver high-quality videos optimised for clarity, retention, and student-friendly learning.
June 2017 - Dec 2017
DigiMafia - Motion Designer
Delivered 15+ motion graphics and animation projects for clients across fintech, mobility, hospitality, real estate, and enterprise domains. Created explainer videos, app promos, SaaS product videos, and digital marketing campaigns — handling storyboarding, animation, compositing, sound sync, and post-production end-to-end. Produced UI-driven app explainer videos and motion-based storytelling content for hotel booking, mobility, fintech, and enterprise products. Collaborated with developers, creative teams, and stakeholders to translate complex product concepts into engaging visual narratives. Built strong expertise in motion design, cinematic storytelling, 2D animation, compositing, and VFX while gaining early exposure to UX and interaction design that later evolved into a full-time UX career. Tools: After Effects, Illustrator, Photoshop, Premiere Pro
Sept 2015 - May 2017
Perdix Business Solutions Pvt. Ltd. - UX Design Associate
Built a foundation in UX design, motion graphics, and visual communication in a fast-paced startup environment. Contributed to UX and visual design of Popcorn Review a movie discovery and ticket-booking platform designing user flows, UI concepts, and interaction screens. Created promotional motion graphics and product explainer videos, handling storyboarding, animation, and visual storytelling. Collaborated with developers and creative teams to deliver engaging digital experiences across web and marketing platforms.
July 2014 - Mar 2015